On Friday, January 12th, the European Commission opened the call for the presentation of agrifood promotion programs in the European Union (EU) and the rest of the world by 2019. The total amount allocated will be 169 million euros.
The deadline for submission will end on April 12th, 2018. The Commission will make its decision public in October of 2018 so that the actions can begin on January 1st, 2019.
8 million for the fruit and vegetable sector
The fruit and vegetable sector has received a specific allocation of 8 million euros within the so-called multiprograms, presented by organizations from several Member States.
Specifically, they will be allocated to programs whose objective is to promote the consumption of fruit and vegetables in the EU as a contribution to the consumption of a healthy diet.
Who can request this aid?
The applicant entities can be professional organizations of the Member States or of the Union, producer organizations and their associations, interprofessional organizations, etc., depending on whether they are single or multiple programs.
The Executive Agency of Consumers, Health, Agriculture and Food of the European Union, (CHAFEA) will evaluate the proposed programs.
External and internal promotion
Two thirds of the funds will go towards the promotion of EU food products in other countries, specifically in those with the best chance of increasing exports, such as Canada, Japan, China, Mexico, Colombia, South Korea, according to informative memo by the European Commission. However, in the case of multiple programs, applicants can direct their program toward any external country.
In the case of programs aimed at the internal market, programs related to distinct regions and quality brands in the EU, such as geographical indications or organic products, will be prioritized.