EMEA Sales & Marketing Manager in Planasa, Emilio Fuertes, and External Development Manager in Planitalia, Loris Gentile, will take part in the event ‘Strawberries & Berries – Production, market and prospects’ scheduled on Thursday 16th and Friday 17th January.
Planasa is sponsoring this event through Planitalia and both Emilio and Loris will be part of a round table about Innovation and breeding of strawberries and berries in Metapontino and the South of Italy.
This two-day event is organised by the LA.Me.TA. Association, as part of their training-dissemination activity programme. It consists of a conference phase that will take place on January 16th starting at 4.00 p.m. at the Heraclea Hotel Residence in Policoro, followed by a guided tour (17th January at 9.00pm) through the strawberry groves of Metapontino.
The aim of this meeting is to provide a 360-degree view of the current scenario of strawberry and berries in Italy and worldwide, ranging from purely technical-scientific topics to more commercial ones in which the European GDO (represented by Conad) and some of the most important companies operating in Metapontino (Apofruit. Italy, Compagnia delle Primizie, Club Candonga) will participate.
The entrepreneurs of Basilicata together with those of Campania represent the major producers of strawberries and berries at a national level. So, by making the nursery, technical-scientific and commercial aspects sit at the same table, the LA.Me.TA has tried, to offer useful information on the varietal changes taking place, to make known the characteristics of the new cultivars recently introduced in southern Italy, their quality characteristics and, above all, how the market is orienting itself.