Tesco CE technical and commercial managers taste Planasa’s berries

Tesco CE technical and commercial managers taste Planasa’s berries

Five representatives from Tesco Central Europe (Tesco CE) – Hungary, Poland and Czech Republic- have visited Planasa’s facilities in Huelva together with members of Daifressh technical and commercial team to taste Planasa’s new berries. The group was formed by Jacoba González, Santiago Gregori, Daniel Esteve and Francisco Rodilla, from Daifressh and by Péter Perendi, Janos Hidvegi, Jana Suchá, Pavol Halasz and Balázs Jokán from Tesco CE.

After visiting the different programmes, they all took part in a blind test of strawberries, raspberries and the six new blueberry varieties that will be commercially released in October 2019.

The feedback on Planasa’s blueberry samples was very positive, as Tesco CE and Daifressh representatives liked the new varieties crunchiness and flavour and also highlighted the fruit quality. Talking about the Central European market, Petér Perendi recognised that: “We aim to develop new extra-early varieties which can cover the March/April gap, like the ones you have. In the CE we prefer small but complex varieties in terms of taste, acidity and texture”.

They also rated very positively the upcoming pre-commercial raspberry and strawberry varieties that could perfectly fit for Tesco’s supermarkets in Central and Eastern Europe: “When it comes to strawberries Tesco requires sweet flavour, brix and appearance and of course a good shelf life is key for us”, stated Bálazs Jokán.

Petér Perendi agreed with it and highlighted the red colour as a preferred feature for central European customers: “The most important parameter is the colour. As many people grow strawberries at home it is crucial that the fruit has an even red colour. Second important parameter is, of course the taste, brix. At Tesco we need to consider these preferences and improve the shelf life”.

Regarding the raspberry, “also the main goal is to have an earlier variety which can cover the gap in early spring. Bigger size and better shelf life are the main goal in case of appearance”.

Based in UK, Tesco is the third largest retailer in the world. They serve millions of customers every week in over 6,800 shops worldwide and on their online store.

Daifressh is a Spanish company headquartered in Valencia and with facilities in Poland and Hungary. Their mission is to work closely with growers and large retailers to deliver fresh fruit within Central and Eastern Europe.