{"id":41930,"date":"2026-03-11T19:13:12","date_gmt":"2026-03-11T19:13:12","guid":{"rendered":"https:\/\/planasa.com\/?p=41930"},"modified":"2026-06-29T19:29:41","modified_gmt":"2026-06-29T19:29:41","slug":"planasa-meet-greet-cartaya-berries","status":"publish","type":"post","link":"https:\/\/planasa.com\/es\/planasa-meet-greet-cartaya-berries\/","title":{"rendered":"Planasa vuelve reunir con su Meet & Greet a los principales actores del sector de los berries"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb flex_gap_desktop=\u00bb10px\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n

La segunda edici\u00f3n del evento volvi\u00f3 a ser un \u00e9xito y cont\u00f3 con 260 asistentes<\/em><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb flex_gap_desktop=\u00bb10px\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Planasa celebr\u00f3 el pasado 10 de marzo, la segunda edici\u00f3n del Meet & Greet en su centro de I+D en Cartaya (Huelva), consolidando este evento como un punto de encuentro clave para los principales actores de la industria internacional de los frutos rojos. La jornada reuni\u00f3 a unos 260 asistentes procedentes de un total de 12 pa\u00edses, entre ellos t\u00e9cnicos, productores, marketers y compradores de algunos de los principales retailers europeos.<\/p>\n

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La iniciativa atrajo a visitantes de Reino Unido, Alemania, Holanda, Francia, B\u00e9lgica, Marruecos, Sud\u00e1frica, Italia, Portugal, Estados Unidos e India, entre otros, reflejando el car\u00e1cter global de la compa\u00f1\u00eda y su papel como referente en el desarrollo varietal de berries.<\/p>\n

Durante la jornada, los asistentes tuvieron la oportunidad de recorrer los campos de ensayo de Planasa y conocer de primera mano los avances de sus programas de breeding en fresa, frambuesa, ar\u00e1ndano y mora. La jornada incluy\u00f3 tambi\u00e9n una serie de ponencias. Comenz\u00f3 Alfonso Lopez, Head of Product Strawberry, quien present\u00f3 \u201cEl futuro de la Fresa\u201d, abordando las tendencias y oportunidades en el desarrollo de nuevas variedades. Acto seguido, Lourdes Fojo, Head of Product Rubus, habl\u00f3 sobre \u201cEl futuro del Rubus\u201d, destacando las novedades en frambuesas y moras, incluyendo variedades sin espinas como Black Rainier y Black Iguaz\u00fa, y c\u00f3mo estas innovaciones responden a las demandas de productores y mercados. Cerro ese bloque de ponencias Hans Liekens, Global Head of Marketing & Innovation, quien ofreci\u00f3 la presentaci\u00f3n titulada \u201cEl futuro del Ar\u00e1ndano\u201d, compartiendo la visi\u00f3n global de Planasa sobre el crecimiento y la innovaci\u00f3n en este producto, con un portfolio protagonizado por\u00a0 Blue Madeira, Blue Maldiva y Blue Manila, variedades que contin\u00faan demostrando una excelente adaptabilidad en diferentes condiciones de todo el mundo.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

El evento, presentado por Chris White de Fruitnet, cont\u00f3 adem\u00e1s con otra de las las novedades para esta edici\u00f3n. Se trata de una mesa redonda titulada \u201cSegmentation in the Berry Category: the Role of Innovative Breeding\u201d, que reuni\u00f3 a expertos del sector como Andero Keronen de No Bananas, David Buxcey de Angus Soft Fruits y Ben Maes de Special Fruit, quienes debatieron sobre la innovaci\u00f3n varietal y las estrategias de segmentaci\u00f3n en el mercado internacional de berries.<\/p>\n

Meet & Greet volvi\u00f3 a consolidarse como un espacio de encuentro y networking, facilitando el intercambio de conocimiento entre los distintos eslabones de la cadena de valor de los frutos rojos. La jornada permiti\u00f3 fortalecer relaciones, compartir experiencias y analizar las tendencias que est\u00e1n marcando la evoluci\u00f3n del sector a nivel internacional.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Como broche final, los asistentes pudieron disfrutar de un espectacular show de drones, que puso el cierre a una jornada marcada por la innovaci\u00f3n, la colaboraci\u00f3n y la proyecci\u00f3n internacional del sector.<\/p>\n

\"\"<\/p>\n

Desde Planasa han querido agradecer la presencia y el inter\u00e9s de todos los asistentes, as\u00ed como el trabajo de los equipos implicados en la organizaci\u00f3n del evento. Con iniciativas como el Meet & Greet, la compa\u00f1\u00eda reafirma su compromiso con la innovaci\u00f3n varietal, la excelencia y la colaboraci\u00f3n, pilares fundamentales para seguir impulsando el desarrollo global de los berries.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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