Planasa’s CEO since 2020, Michael Brinkmann’s track record has always been heavily focused on the internationalisation of businesses and its preparation to address the growing challenges in a global market. During his career, he has acquired significant knowledge of different cultures and countries in Europe, the US, and South Africa. From 2002 to 2010, he worked at Boston Consulting Group, before taking on the position of Manager Director at a family office in Munich focusing on acquiring and leading medium-sized companies.
He also has an extensive experience in the fruit and vegetable industry, having held different senior executive roles at the SanLucar Group in Valencia (Spain) since 2013. Michael became the CEO of SanLucar International in 2015, being responsible for crops and production worldwide, and in 2018 he was appointed CEO of the whole group.