“We are a leading company within the berry breeding and nursery business. Our aim is to leverage plant innovation and technologies to meet the needs of the global food market in a sustainable way.
In almost 50 years of activity, Planasa has registered more than 225 varieties that help growers all over the world to face the challenges of today’s agriculture”
Michael Brinkmann
Planasa CEO
Planasa’s CEO since 2020, Michael Brinkmann’s track record has always been heavily focused on the internationalisation of businesses and its preparation to address the growing challenges in a global market. During his career, he has acquired significant knowledge of different cultures and countries in Europe, the US, and South Africa. From 2002 to 2010, he worked at Boston Consulting Group, before taking on the position of Manager Director at a family office in Munich focusing on acquiring and leading medium-sized companies.
He also has an extensive experience in the fruit and vegetable industry, having held different senior executive roles at the SanLucar Group in Valencia (Spain) since 2013. Michael became the CEO of SanLucar International in 2015, being responsible for crops and production worldwide, and in 2018 he was appointed CEO of the whole group.
Being a global leader in berry breeding supported by efficient top-quality nursery operations and technical support for our clients.
Sustainability
Breeding enables us to offer growers rustic varieties that meet consumers’ needs, reducing the use of pesticides and food waste.
Customer satisfaction
Placing our customers at the centre of our business activities and contributing to their success.
Continuous improvement
Actively seeking out best practices in all areas in order to give a higher value offer to our customers.
On-going search for innovation
Encouraging new ideas, initiative and creativity across all levels.
Teamwork
Sharing knowledge, ideas and the experience to make the best decisions together.
Commitment to people
Promoting talent, developing leaders, rewarding the achievement of targets.
Sustainability
Breeding enables us to offer growers rustic varieties that meet consumers’ needs, reducing the use of pesticides and food waste.
Customer satisfaction
Positioning our clients at the centre of our business activities and contributing to their success.
Continuous improvement
Actively seeking out best practices in all areas in order to give a higher value offer to our customers.
On-going search for innovation
Encouraging new ideas, initiative and creativity across all levels.
Teamwork
Sharing knowledge, ideas and the experience to make the best decisions together.
Commitment to people
Promoting talent, developing leaders, rewarding the achievement of targets.
Planasa is founded in Navarra (Spain).
Strawberry and asparagus breeding activities and endive production begin.
Planasa launches the successful Sabrosa variety, commercially known as Candonga®.
Operations begin in Mexico and the USA and the Sabrina strawberry is launched. Production of asparagus, blueberry and raspberry starts in France.
Planasa turns 40! Launch of the famous raspberry variety Adelita.
Cinven acquires 65% of Planasa. Launch of the strawberry variety Savana.
Launch of a new generation of blueberry varieties developed by Planasa: Blue Manila, Blue Malibu, Blue Marina, Blue Madeira, Blue Maldiva and Blue Masirah.
In 2021 we released Black Sultana, the first blackberry variety developed by Planasa.
Launch of the strawberry variety RedSayra.
Our story will continue…
Planasa is founded in Navarra (Spain).
Strawberry and asparagus breeding activities and endive production begin.
Planasa launches the successful Sabrosa variety, commercially known as Candonga®.
Operations begin in Mexico and the USA and the Sabrina strawberry is launched. Production of asparagus, blueberry and raspberry starts in France.
Planasa turns 40! Launch of the famous raspberry variety Adelita.
Cinven acquires 65% of Planasa. Launch of the strawberry variety Savana.
Launch of a new generation of blueberry varieties developed by Planasa: Blue Manila, Blue Malibu, Blue Marina, Blue Madeira, Blue Maldiva and Blue Masirah.
In 2021 we released Black Sultana, the first blackberry variety developed by Planasa.
Launch of the strawberry variety RedSayra.
Our story will continue…
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